Marketing Your Home to Sell

Roberta Tengerdy is part of the Signature Sotheby’s International Realty Team. As a client of Roberta, you will benefit from their marketing knowledge and word wide relationships that are attained through the extensive world wide net work of more than 10,700 sales associates located in more than 500 offices in 39 countries and territories world wide.

Pricing Your Home to Sell in Today’s Market

Roberta will present you with an in depth market analysis to help you arrive at the best price the market will bear for today’s market.

Staging Your Property

A professional staging company will suggest ways to show your home in the best possible light for the photographer to capture its true beauty.

Multiple Listing Service

Your Property will be available through the Multiple Listing Service, This service enables over 30,000 real estate agents in the mid Florida region to preview your home.

Virtual Tour

A professional virtual tour of your home will be entered into the MLS system and featured on, www.SothebysRealty.com, www.SignatureSothebys.com , www.WSJ.com , www.NewYorkTimes, www.Trulia.com www.InternationalHeraldTribune.com www.WaterfrontInSarasota.com, and www.Realtor.com.

In-House Networking

We are committed to setting the ultimate standard of excellence within the luxury real estate market. Our team of professional full time agents will be the first to know about your property via weekly update meetings and our own postcards that go out electronically.

Out-Side Networking

We understand the unique value of your home and will develop a marketing plan specific to your property. We will provide the exposure it deserves.

Presentation Materials

One of our first initiatives will be to create a compelling marketing brochure by combining the professional photography and create a story that gives narrative detail of your homes uniqueness. This brochure will act as an essential tool in attracting buyers locally, nationally and globally.

Direct Mail

A personalized postcard mailing will be sent to your neighbors and clients of our database.

Open Houses and Realtor Promotions

Your property will be previewed by Signature Sotheby’s International Realty agents in a specially scheduled property tour held on rotating Tuesdays. You will be notified of this event.
Sunday open houses will be held if you desire and are permitted in your community.

Internet

Approximately 89% of prospective buyers have already visited the web before they even call to inquire about a listing.

Your property will be showcased on www.SothebysRealty.com This site has superior photography, state of the art functionality and enhanced property profiles making this a premier luxury real estate experience for over 250,000 unique monthly visitors seeking extraordinary homes. Buyers will have the ability to read your home in different languages and view the cost in their own currency.

As part of our commitment to be at the top of the major search engines, we employ a professional webmaster who is continually optimizing our agent site www.WaterfrontInSarasota.com for premium search-engine ranking.

Print Media

Our brand advertising campaign is aligned with the “best of class” media partners found on newsstands today, in an effort to effectively attract and engage a target audience that has the greatest propensity to buy your home.

Their cumulative effect delivers over 100 million media impressions which ultimately builds our brand’s awareness and drives leads to our global network of offices.

Sotheby’s At Auction is also distributed allowing us to reach the coveted Sotheby’s Auction House client base.

Local Print Media

Our local print advertising partners include the following publications: Sarasota Herald-Tribune, the Observer Group, The Venice Gondolier Sun, Sarasota Magazine and Homes and Land

e Gallery

Exclusively presented on plasma screen televisions in Sotheby’s International offices and Sotheby’s Auction House locations around the world, eGallery’s world-class innovation allows us to uniquely showcase your property like no other company.